Online Marketing:
Higher Clicks, Higher Rank, Higher Business, Higher Result.
Online marketing, also known as digital marketing, web marketing, internet
marketing, search marketing or e-marketing, is referred to as the marketing
(generally promotion) of products or services over the Internet. Online
marketing is considered to be broad in scope because it not only refers
to marketing on the Internet, but also includes marketing done via e-mail
and wireless media. Digital customer data and electronic customer relationship
management ECRM) systems are also often grouped together under online
marketing.
Online marketing ties together the creative and technical aspects of the
Internet, including design, development, advertising and sales. Internet
marketing also refers to the placement of media along many different stages
of the customer engagement cycle through search engine marketing (SEM),
search engine optimization (SEO), banner ads on specific websites, email
marketing, mobile advertising, and Web 2.0 strategies.
Search Engine Optimisation:
Search engine optimization (SEO) is the process of improving the visibility
of a website or a web page in search engines via the "natural" or un-paid
("organic" or "algorithmic") search results. In general, the earlier (or
higher ranked on the search results page), and more frequently a site
appears in the search results list, the more visitors it will receive
from the search engine's users. SEO may target different kinds of search,
including image search, local search, video search, academic search, news
search and industry-specific vertical search engines.
The process involves:
1. Understanding your business and target market
2. Keywords discovery and strategy
3. Onsite optimisation
4. Linking implementation
5. Ongoing activity, Analysis and Measurement
Pay Per Click Campaigns:
Pay per click advertising alongside Search Engine Optimization (SEO),
is rapidly becoming one of the most popular marketing strategies for both
large and small businesses on the web today.
The concept is simple. You choose a set of "key phrases" related to the
products or services you are trying to sell. You then place a bid on these
terms. In other words, you agree to pay a certain amount to the advertising
service (Yahoo, Google, MSN adcenter etc.) for each time a user clicks
on your ad and is directed to your site. The more you bid, the higher
you will rank among those competing for the same term. However major search
engines use quality score to rank the ads. The quality score is calculated
on no. of different factors like keyword relevance, CTR (Click through
rate), adtext relevance etc.
Social Media Optimisation
Social media optimisation is a new buzzword. It has now become an integral consituents of the online marketing strategy . Social media optmisation includes activities geared towards social media, social communities and to the audiences that exist online only using different channels. Inventa Technologies uses social media optimisation in our clients’ internet marketing strategy to raise the awareness of their brand and to maximise their visibility on internet . Our online media optimisation services offers most sought after social media marketing tools i.e. facebook, twitter, linked in, digg, stumbleupon, delicious and other user generated content (UGC) tools.
Email Marketing
Advertise your business through a well-strategized email campaign that targets your prospective buyers, luring them to visit your website and generate sales.
Banner Advertising
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.
